Advance sustainable, science-based management practices to enhance and ensure long-term productivity and beauty of California's private forestlands.

Provide access to experienced members and professionals in the fields of forestry, fire protection, product marketing, eco-system management, estate planning, accounting, law and education.

Protect the family forest owner from unreasonable regulations.

Promote improved marketing opportunities for forest products and recreational and wildlife benefits of forestland.

Provide opportunities for family forest owners to meet and share common goals, challenges and interests.